E27 LED

MATTIAS STÅHLBOM ON THE DESIGN "E27 departs from the essence of a lamp - the socket – creating a simple yet strong object that celebrates the potential beauty in simplicity. The simplicity of the naked bulb is hard to compete with. It represents something that feels romantic and contemporary at the same time."

MATTIAS STÅHLBOM is an internationally successful architect and partner at the Stockholm-based architecture and design studio TAF. TAF's aim is to make ordinary life less ordinary through subtle but effective changes in how products and architecture appear and function. Mattias Ståhlbom’s products have been exhibited at prestigious venues such as MOMA NY and the Swedish National Museum in Stockholm. 

MATTIAS STÅHLBOM ON HIS DESIGN PHILOSOPHY 
I like uncomplicated ideas and I really appreciate accomplishing a lot with simple methods and materials. Obvious things that are so ordinary, they become extraordinary.

MATTIAS STÅHLBOM ON NEW NORDIC DESIGN
I hope it's equivalent to fun, good social values and an uncomplicated straightforwardness. - To accomplish a lot with simple methods. New Nordic design is in one way very international but at a closer look I guess the heritage has a great influence. We tend to think very pragmatic and simplistic, and we put a lot of work into durability. This could be misunderstood as boring, but it is not...